Fractional strategic leadership for startups.
Fractional strategic leadership for startups.
Fractional strategic leadership for startups.
I'll help you figure out where to go and why the current direction isn't working.
I'll help you figure out where to go and why the current direction isn't working.
Hi, I'm Melinda. 👋
Hi, I'm Melinda. 👋
I'm a lifelong nerd lifelong nerd who combined my love of games and my fascination with people's behavior into an award-winning expertise. With 15+ years in leadership, I have advised, built, and led early-stage venture-backed companies.
I have collaborated with global organizations such as Aegon, Elsevier, and Rituals, contributed to Interreg initiatives, advised the European Commission and Goethe-Institut, and serve on the advisory board of the SXSW Pitch competition.
As one of the early voices in gamification, I've gone on to become a globally trusted authority on behavior change and technology ethics. My work has earned multiple awards, including two Red Dot Awards.
I'm a lifelong nerd lifelong nerd who combined my love of games and my fascination with people's behavior into an award-winning expertise. With 15+ years in leadership, I have advised, built, and led early-stage venture-backed companies.
I have collaborated with global organizations such as Aegon, Elsevier, and Rituals, contributed to Interreg initiatives, advised the European Commission and Goethe-Institut, and serve on the advisory board of the SXSW Pitch competition.
As one of the early voices in gamification, I've gone on to become a globally trusted authority on behavior change and technology ethics. My work has earned multiple awards, including two Red Dot Awards.
Strategic support for founders making hard calls.
Strategic support for founders making hard calls.
Advisory and fractional work for founders who need strategic direction.
I work with early-stage founders in two ways: a few hours a month for strategic input on specific decisions, think decks, positioning, direction, or, up to a day a week as a fractional executive embedded in the work itself.
Sessions starting at $249, Retainers at $1,800*
I work with early-stage founders in two ways: a few hours a month for strategic input on specific decisions, think decks, positioning, direction, or, up to a day a week as a fractional executive embedded in the work itself.
Sessions starting at $249, Retainers at $1,800*
*Possible for flexibility depending on alternative compensation.
*Possible for flexibility depending on alternative compensation.
From the people I've worked with …
She doesn’t just tell you what to do, she makes sure the whole team truly understands what needs to be done, why it matters, and how it connects to the bigger picture. She has this incredible ability to bring people ...
She doesn’t just tell you what to do, she makes sure the whole team truly understands what needs to be done, why it matters, and how it connects to the bigger picture. She has this incredible ability to bring people ...
Melissanthi
— Mindstone
A true protector, putting fires down before anyone else saw them, keeping things run smoothly and with a constant ease, she was able to fill in for diversity of roles, take on whatever needed and do it well. ...
Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week!
Nela
— AI Expert
Melinda is that rare breed of someone who is highly strategic, but also a brilliant executor. She was able to be in the detail across functions ... and she always had time and empathy for others ...
Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week!
Romanie
— Glen Co-Founder
Melinda is an empathetic and generous leader that would slot in and fully own most C-level positions that a startup needs to the degree that you wouldn't want to ever work with anyone else. ...
She doesn’t just tell you what to do, she makes sure the whole team truly understands what needs to be done, why it matters, and how it connects to the bigger picture. She has this incredible ability to bring people ...
Stefan
— Glen Co-Founder
She is one of the most intelligent and dedicated people I know, making her a true asset to any team or client. Her knowledge of user psychology distinguishes her from her peers as the go-to person ...
She doesn’t just tell you what to do, she makes sure the whole team truly understands what needs to be done, why it matters, and how it connects to the bigger picture. She has this incredible ability to bring people ...
Joanna
— Booking.com Manager
I want to disrupt the defaults to build what’s next.
I want to disrupt the defaults to build what’s next.
Talks that change how your audience thinks, not just what they think about.
I speaks on AI and ethics, gamification and human behaviour, and the future of work, in short what happens to people when systems are (or are not) designed with them in mind. I've appeared at SXSW, HATCH, World Usability Day, Gamification World and 50+ events worldwide and been featured by outlets including BBC, Sprout, and PAGE.
I speaks on AI and ethics, gamification and human behaviour, and the future of work, in short what happens to people when systems are (or are not) designed with them in mind. I've appeared at SXSW, HATCH, World Usability Day, Gamification World and 50+ events worldwide and been featured by outlets including BBC, Sprout, and PAGE.
From Cheat Codes to Conscious Choices
World Usability Day Estonia 2023
Where's the line between motivating people and manipulating them and what happens when designers don't know the difference?
Where's the line between motivating people and manipulating them and what happens when designers don't know the difference?
Where's the line between motivating people and manipulating them and what happens when designers don't know the difference?
The Danger of Gaming
the System
The Danger of Gaming the System
HATCH Conference 2022
Why designing for engagement without understanding the system underneath it is the most dangerous thing a designer can do.
Why designing for engagement without understanding the system underneath it is the most dangerous thing a designer can do.
